Social Commerce Summit London

Tuesday 4 November 2008
Time	Topic	Speakers
8.30 am	Registration and Breakfast – Sponsored by IBM
9.30 am	Conference Introduction	Brett Hurt Founder & CEO Bazaarvoice
9.50 am	Innovation Marketing: Embracing the Shift in Consumer Power There’s no doubt your customers have more power than ever before. With access to consumer opinions, competitive pricing, blogs, and online communities, it is no wonder UK consumers are at the heart of the social revolution. Emma Jenkins, Head of Interactive Marketing at Procter & Gamble UK, shares her experience with and strategies for engaging the most demanding and technologically-inclined consumers in Europe. Learn about trends in customer behaviour, and follow P&G’s prudent approach to incorporating social technologies that increase customer engagement and help the company innovate in lasting and meaningful ways.	Emma Jenkins Head of Interactive Marketing Procter & Gamble
10.35 am	The Art of Distraction: Engagement in the Attention Economy Customers are jaded by stale and repetitive advertising messages. In today’s Attention Economy, winning new business requires both a focus on your customers and the focus of your customers. Ian Jindal, Editor in Chief of Internet Retailing, discusses strategies for monetising on shopper distraction and engaging customers when they refuse to listen. Learn about the behaviour and expectations of online shoppers in the UK, and discover how social technologies and user-generated content serve to both grab attention and drive sales. Get a glimpse into the future of online marketing and develop a deeper appreciation for how customer engagement directly impacts your business.	Ian Jindal Editor in Chief Internet Retailing
11.20 am	Coffee & Tea Networking Break – Sponsored by Experian CheetahMail
11.50 am	How to Grow Your Social Commerce Strategy A successful social commerce strategy makes “social” an operational part of your marketing and business, fully measured and optimised. Your journey will demand new programs, tactics, competencies, tools, and philosophies. Successful managers and executives will balance and evangelise new and old perspectives, leverage a growing ecosystem of partners, and help their organisation embrace a new culture of “open.” In the end, the programs you and your team introduce become the “tip of the spear” to weaving customer voice into your company in ways that will impact online results, in-store results, and decisions at every level of your company. Bazaarvoice CMO Sam Decker will share perspectives and principles to help you build a results-oriented C2C (customer to customer) strategy.	Sam Decker Chief Marketing Officer Bazaarvoice
12.35 pm	Lunch Buffet & Networking Roundtables – Sponsored by ATG
1.50 pm	Top Tips to Grow and Capitalise on Your User-Generated Content User-generated content is nothing if you don’t have customers actually generating content! Every day, Bazaarvoice Community managers help brands create and test new ways to drive participation. We’ve developed several best practices that we know help our clients succeed, and Justin Crandall of Bazaarvoice will share both insights and real-world strategies for engaging your customer community and making the most of your arsenal of customer-created of content. Learn why people write reviews Go beyond the basics – think outside the box in driving response Building the plan– the goal is fresh, new content every week, every month. Learn how to create a strategy and plan that keeps your funnel full Real results – we’ll share actual numbers and some surprising results from our clients	Justin Crandall Managing Director – UK Bazaarvoice
2.35 pm	Measuring Social Commerce: Analytics, Optimisation & ROI The goal of web analytics isn’t simply to boil your online marketing efforts down to a single tell-all success metric. Rather, analytics and survey tools should be used to help you continually improve your online results. In this session, Brant Barton of Bazaarvoice will present a multi-point plan for optimising the most critical links in the social commerce value chain, from maximising contributions from your customer community to evaluating the impact of Bazaarvoice solutions on product return rates and customer service costs. Brant will be joined by Sarah Blair Gould and Dan O’Sullivan of Boden, a top fashion brand and Bazaarvoice customer, who will share insights from their successful efforts to measure the impact and influence of Bazaarvoice Ratings & Reviews on Boden’s worldwide websites. Learn how to apply web analytics to social media and commerce Hear measurement practices and results from a real Bazaarvoice customer Leave with a plan of action that you can begin to implement in days not weeks or months!	Brant Barton VP Business Development Bazaarvoice Sarah Blair Gould Dan O'Sullivan Boden
3.20 pm	Coffee & Tea Networking Break – Sponsored by Experian CheetahMail
3.50 pm	Client Panel: Maximising the Customer Voice User Generated Content (UGC) can be used on the High Street and in Top Rated emails, internally within Customer Service teams and externally with brand advocates. Starting from convincing senior management that this is a must-have, to seeing UGC evolve beyond just Ratings & Reviews, this content touches many daily areas of the business. Our most innovative clients use (or plan to use) UGC anywhere and everywhere, and this panel of retailers will share their reactions to social trends and their ideas for leveraging reviews to their fullest. Michael Nutley, Editor-in-Chief, New Media Age, will share social media insights and moderate this interactive panel. Just a few of the initiatives that will be discussed: From the Top – how to get your executives excited about Social Commerce (and get yourself noticed!) Advertising on its ear – people want to hear from others like them. Ideas to use UGC in advertising. Right voice, Right products – how to use UGC data to improve product selection and merchandising Get the most of what you got – using reviews in online cross channel marketing	Moderated by: Michael Nutley Editor-in-Chief New Media Age Panellists: David Tarbuck Multi-Channel Programme and Operations Manager Argos Gina Deeble Head of Interactive Content QVC UK Russell Gould Head of E-Commerce Thomas Cook Roelof Jousma Director Marketing Services & IT wehkamp.nl
4.35 pm	Bazaarvoice Product Roadmap and Q&A Lightning Round How will you harness word of mouth to drive business value this holiday season and beyond? You have a front row seat on our journey towards our social commerce vision, and play a trusted role in helping shape that vision. We constantly innovate and improve our products using our shared vision and feedback from you, and in this session, you will… See new and future products and features Understand how we envision new capabilities, relating to our vision Get introduced to our new feedback process and tools Have the chance to submit your own big ideas and product/service suggestions!	Sam Decker Chief Marketing Officer Bazaarvoice
5.05 pm	Transportation to After-Event Party
5.35 pm	Post-Event Party at ABSOLUT ICEBAR – Sponsored by Endeca