Agenda

Agenda

Wednesday 6 October 2010

8:15 AM

Attendee Registration and Networking Breakfast

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9:00 AM

Introduction and Welcome
Brett Hurt, Founder & CEO, Bazaarvoice

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Go Elf Yourself: How a Stupid Little Online Video Started a Revolution
Gregg Spiridellis, Founder & CEO, JibJab

Today’s consumers don’t want to passively watch funny videos online – they want to be part of the action. After surviving the Dot-Com Bust, JibJab reinvented themselves and stumbled upon a way for brands to connect with consumers in ways that are truly memorable and fun (and enable JibJab to make money by making people smile).

You’ll learn how JibJab connects brands with creative ideas that capture consumer imagination – and bankable brand equity.

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What’s Next: Trends and Leaders Shaping Europe’s Future in E-Commerce
Patti Freeman Evans, VP, Research Director, Forrester Research

Online retail sales in Europe show no signs of slowing -- business-to-consumer online sales continue to grow at double-digit rates. So what sets the few “mature” e-retailers apart from the dozens of smaller players, and how can everyone catch up? You’ll see how some sophisticated retailers have implemented tactics to increase customer engagement and to develop better cross-channel executions, leaner inventories, and social shopping tools – and how these lessons can translate across Europe.

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10:30 AM

Coffee & Tea Networking Break

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The Next Big Social Commerce Innovations
Mike Svatek, Chief Product Officer, Bazaarvoice

As the largest general-goods retailer in the United Kingdom, it’s no surprise that Argos collected 70,000 customer reviews in just one day. What may be surprising is all the ways Argos uses that customer information to make important decisions throughout the entire business. See how a variety of Argos teams use customer opinions every day to continuously evolve their business.

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The Argos Story: From Participation to Transformation
Speaker to be named, Argos Ltd.

As the largest general-goods retailer in the United Kingdom, it’s no surprise that Argos collected 70,000 customer reviews in just one day. What may be surprising is all the ways Argos uses that customer information to make important decisions throughout the entire business. See how a variety of Argos teams use customer opinions every day to continuously evolve their business.

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The O.P.E.N. Imperative: Succeeding in an Era of Customer-Creation
Kelly Mooney, President & Chief Experience Officer, Resource Interactive

Many of today's best brands are powered by the technologies, traits and trends of the digital channel. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority and demanding consumer: the icitizen. A radical business imperative emerges from these forces: open up to consumer involvement in your brand's messages and offerings. See how the O.P.E.N. Imperative illuminates both the risk and immense rewards of doing so, and describes the On-demand, Personal, Engaging and Networked consumer experiences that will ensure brands' relevance in a web-made world.

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Networking Lunch

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Sponsor Twitter Contest and Prize Drawings

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Stephen Fry on Stephen Fry: Being Liked One Tweet at a Time
Stephen Fry, Actor, Writer, Journalist, Comedian, Television Presenter, and Film Director

What’s it like to be universally known, with all your foibles and achievements public for the world to see? Hear directly from a national treasure and renaissance man as he tells the story of his life, in all its digital glory, and how technology has changed his relationship with the world since he embraced it.

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How Urban Outfitters Uses Customers to Help Build Their Brand
Dmitri Siegel, Executive Director of Marketing, Urban Outfitters

Urban Outfitters believes in “marketing without marketing,” collaborating with their loyal customers to promote and evolve the brand. They are so aligned with their customers, in fact, that it’s hard to see where their marketing-created brand ends and their customer-generated brand begins.

See how Urban Outfitters connects with their customers and prospects with a variety of social strategies. You’ll learn simple (but critical) rules to fuel any kind of online social engagement, how to stay consistent and relevant across all social initiatives, and how Urban Outfitters has mastered listening to let customers help them evolve their brand.

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Coffee & Tea Networking Break

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The World According to Google: Social Commerce One Search at a Time
Peter Fitzgerald, Industry Leader – Retail, Google UKSponsor Twitter Contest and Prize Drawings

Through observing changes in consumer behavior on a mass scale and work with the world’s leading retailers, Google has a unique perspective on the impact of the web, social media, and mobile technologies on the retail landscape. Learn what you can do to prepare for the opportunities ahead, as well as how your investment in Social Commerce with Bazaarvoice gives you an edge in the competition for consumer attention and loyalty.

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What Inspires Bazaarvoice: The Innovations Driving Our Vision
Brant Barton,Co-founder and Chief Innovation Officer, Bazaarvoice

With hundreds of new technologies, tools, and services changing the landscape of social shopping on a daily basis, it's easy to get distracted. In this session, we'll review emerging trends in the marketplace and demo live examples of the latest and most innovative ideas that inspire us to continuously create new products that work.

You’ll get a peek into our latest innovations, the litmus test we give every single product idea, and a vision of what drives us forward. We'll explore current social technology trends and experiments, plus you'll see what inspires our vision and direction (and what doesn't). This is the session to understand what’s next and how it impacts social commerce.

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Session To Be Confirmed

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Transportation to Summit After-Party and Networking

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Texas-Themed After-Party at Waterloo Brasserie

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