Revealing the Secrets of Social Commerce

Hosted by Bazaarvoice

When: Tuesday 4 November 2008

Where: The Magic Circle Headquarters
Post-Event Party at ABSOLUT ICEBAR LONDON

Register Now, as space is limited.
Before 5 September: £130 | From 6 September: £180

Where Social meets Results.

See Highlights from The Social Commerce Summit

Relive the Summit:

Read the recap from Bazaarblog.com.
Download presentations, view videos of the sessions, and hear interviews here *Password protected for attendees
Check out 142 pictures from the event

The language of business is profit and loss. Marketing strategies survive on their ability to show measurable impact to revenue, margin, and costs. Only programs with true impact survive. Those that don’t are “destructive creativity.”

Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified in books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” However, many exciting marketing tactics classified under these terms don’t always show measureable impact to the P&L. So we decided to pull together a group of retailing and manufacturing executives to separate hype from ROI, once and for all. This is the “get down to brass tacks” learning event. We’re sharing how to turn customer conversations into measurable results. You’ll also hear real-world results, practical advice, strategy and tips from Bazaarvoice clients exercising best practices in social commerce. We’re helping you build your social commerce strategy.

We are hosting this event at The Magic Circle Headquarters and ABSOLUT ICEBAR in London, and we promise to provide you with an unforgettable and magical experience.

What you’ll learn

Developing your social commerce strategy

How to accelerate customer-centric culture change within your business
Best practices for roles, responsibilities and structure for managing community
Going global with social commerce: understand how your customers vary from those in the US

Techniques for using user-generated content (UGC)

Impact case studies: UGC in multi-channel marketing
Ways to use all forms of UGC: Reviews, answers, stories, video, photos, tags, and more
Marrying manufacturer and retail content for user-generated channel marketing

Measuring the impact of UGC

Best practices and principles for measuring Social Media ROI
Attracting new, high-value customers through SEO and user-generated content
Ways to increase customer participation (more content = more sales)
Integrate word of mouth analytics with financial and web metrics to make profitable decisions
How to use new Web 2.0 tools and tactics that deliver word of mouth and sales

Plus

See and contribute to Bazaarvoice’s Social Commerce roadmap, reporting, and services
Discover untapped capabilities with Bazaarvoice workbench, features, and services
Meet and learn from the Bazaarvoice executive team, analysts, and Community Managers
The ”un-conference” session where you and your peers can share your expertise from your questions
And, most importantly, lots of networking opportunities with your peers