Revealing the Secrets of Social Commerce
Hosted by Bazaarvoice
When: Tuesday 4 November 2008
Where: The Magic Circle Headquarters
Post-Event Party at ABSOLUT ICEBAR LONDON
Register Now, as space is limited.
Before 5 September: £130 | From 6 September: £180
Where Social meets Results.
See Highlights from The Social Commerce Summit
The language of business is profit and loss. Marketing strategies survive on their ability to show measurable impact to revenue, margin, and costs. Only programs with true impact survive. Those that don’t are “destructive creativity.”
Today there’s no denying that power has shifted to the consumer. You’ve heard this message amplified in books, blogs, articles, and events. “User-generated content,” “word of mouth,” “Web 2.0,” and “social networking.” However, many exciting marketing tactics classified under these terms don’t always show measureable impact to the P&L. So we decided to pull together a group of retailing and manufacturing executives to separate hype from ROI, once and for all. This is the “get down to brass tacks” learning event. We’re sharing how to turn customer conversations into measurable results. You’ll also hear real-world results, practical advice, strategy and tips from Bazaarvoice clients exercising best practices in social commerce. We’re helping you build your social commerce strategy.
We are hosting this event at The Magic Circle Headquarters and ABSOLUT ICEBAR in London, and we promise to provide you with an unforgettable and magical experience.
What you’ll learn
Developing your social commerce strategy
- How to accelerate customer-centric culture change within your business
- Best practices for roles, responsibilities and structure for managing community
- Going global with social commerce: understand how your customers vary from those in the US
Techniques for using user-generated content (UGC)
- Impact case studies: UGC in multi-channel marketing
- Ways to use all forms of UGC: Reviews, answers, stories, video, photos, tags, and more
- Marrying manufacturer and retail content for user-generated channel marketing
Measuring the impact of UGC
- Best practices and principles for measuring Social Media ROI
- Attracting new, high-value customers through SEO and user-generated content
- Ways to increase customer participation (more content = more sales)
- Integrate word of mouth analytics with financial and web metrics to make profitable decisions
- How to use new Web 2.0 tools and tactics that deliver word of mouth and sales
Plus
- See and contribute to Bazaarvoice’s Social Commerce roadmap, reporting, and services
- Discover untapped capabilities with Bazaarvoice workbench, features, and services
- Meet and learn from the Bazaarvoice executive team, analysts, and Community Managers
- The ”un-conference” session where you and your peers can share your expertise from your questions
- And, most importantly, lots of networking opportunities with your peers
|
Who should attend
- CMOs and VPs of Marketing
- VP of eCommerce
- Direct Marketing Executives
- Customer Experience Executives
- Web Site Senior Managers
- Interactive Marketing Senior Managers
- Online merchandisers
- Online Product Managers
- Web Analytics Managers
Register Now
Sponsored by
Platinum
Gold

|